free and equal beauty
We at FAE Beauty conceptualise and create beauty products for everyone. We bring to you something real, authentic and unfiltered.
ABOUT US
To cut right to it, we at FAE Beauty conceptualise and create beauty products for everyone. We bring to you something real, authentic and unfiltered.
Here, we believe strongly in questioning the
status quo—
Why not bring real users into the process of developing a product?
Why not print the ingredients of our products on our packaging?
Why not have a duskier or gender fluid individual model for our products?
Why not print the ingredients of our products on our packaging?
Why not have a duskier or gender fluid individual model for our products?
Why aren’t beauty companies more approachable and true to life?
Our hope is to change the way ‘beauty’ is perceived (because, tbh, what even is ‘beauty?’), to pull real people into a conversation that has long been reserved for individuals who fit traditional standards of beauty.
Our team works hard everyday to create a community where individuals are free (and equal) to do with makeup what they please.
At FAE, we try and rethink the way beauty products are approached from the point of conception, till the stage of manufacturing. We believed that beauty products should be created by individuals that have a pulse on what their users feel, like, prioritise, and care about. We don’t sacrifice on quality ingredients for trendiness/relevance or vice versa, and don’t think one should have to choose between being on trend or being ethical while making a beauty purchase.We promise to keep questioning the idea of beauty as we know it today. We promise to listen to our customers, and bring to you products that you’ve always wished existed. We promise to make your relationship with beauty products a little less daunting for the sceptics, a little more convenient for the unbothered/busy, a little more inclusive for those that feel marginalised/side tracked/ ignored, and a lot more fun for everyone!